Luxury goods giant LVMH eyes $14.5bn Tiffany takeover

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Audrey Hepburn Breakfast at Tiffany's
Audrey Hepburn’s aspiring socialite Holly Golightly in Breakfast at Tiffany’s made the jeweller a household name

US-based Tiffany says it is “reviewing” a takeover offer worth about $14.5bn (£11.3bn) from the world’s biggest luxury goods company, LVMH.

Bernard Arnault and Donald TrumpBernard Arnault and Donald Trump at the official opening this month of an LVMH factory in Texas

“LVMH’s attempt to put a $14.5bn ring on Tiffany, having already added Bulgari a couple of years ago is likely to take the fight in this sector to its closest rival Richemont, who owns Cartier, and would help LVMH in gaining better access to US markets,” said Michael Hewson, chief market analyst at CMC Markets UK.

As part of its push for a bigger share of the US market, LVMH has opened a factory in south Texas, which was officially inaugurated this month in ceremony attended by Mr Arnault and US President Donald Trump and his daughter Ivanka.

Tiffany’s flagship New York store is next to Trump Tower on 5th Avenue. Founded in 1837 by Charles Lewis Tiffany, the company’s fame was sealed after the release of the 1961 film Breakfast at Tiffany’s, staring Audrey Hepburn and loosely based on Truman Capote’s novella of the same name.

Higher bid?

Global demand for LVMH’s products has held up well in recent years, but the same cannot be said for Tiffany, which has seen worldwide sales fall.

Like several luxury firms, analysts say Tiffany may have been caught out by the US-China trade dispute and rise in tariffs. It has also been hit by lower spending in its retail outlets by Chinese tourists.

Louis Vuitton handbagsThe Louis Vuitton brand is known for its signature handbags

LVMH has 75 brands, 156,000 employees and a network of more than 4,590 stores. Tiffany employs more than 14,000 people and operates about 300 stores.

News of LVMH’s offer sent Tiffany’s share price surging more than 31% to nearly $130.

A $14.5bn offer is worth about $120 a share, but analysts said LVMH could afford to go higher, and Credit Suisse estimated that Tiffany was worth about $140 a share.

LVMH rival Kering has been looking to expand in the jewellery sector too, and has launched high-end jewellery lines for its fashion brand Gucci.

Switzerland’s Richemont, meanwhile, a sector leader with labels such as Cartier, has also been adding to its portfolio, and recently acquired Italy’s Buccellati.

But, said analysts at Jefferies, “Tiffany is potentially the biggest prey and the only US global luxury brand”.

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