Betabrand to Host ‘Work From Home’ Digital Fashion Show, Social Shopping Event on April 15, 2020.

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“Social distancing has made the world wonder what fashion shows of the future will look like. The same goes for shopping in general. This event may provide a glimpse of what both will look like,” said Betabrand founder Chris Lindland. “Imagine if malls are closed, how can the Internet create the same social energy? We have all the technologies in place today, we just have to mash them up.”


The live WFH show will be an extension of the company’s live “Friday Specials,” which it has been hosting weekly over the last year to drop a new product, using homegrown technology “blending interactive ingredients of Twitch, Peloton, and QVC,” explained Lindland, adding that the work-from-home restrictions “have forced us to learn how to broadcast from many locations at once, making us well-prepared to broadcast a fashion show from many locations”

Source: WWD daily news.

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