Kevin Hart to Be Face of Kate Hudson’s Fabletics Men’s Line.
The men’s collection will launch at the end of April. Kate Hudson has tapped Kevin Hart to be the face of Fabletics Men, an extension of her popular women’s activewear collection that will officially launch later this month.
Hudson co-founded Fabletics in 2013 with TechStyle Fashion Group as a digital-only brand. It now has more than $400 million in annual revenue, 40 retail stores and more than 1.5 million active members around the world. TechStyle said Fabletics Men is intended to “cater to guys that the older performance brands have left behind.”
TechStyle co-founder and co-chief executive officer Don Ressler said Hart was “a true guiding vision and voice for Fabletics Men. He’s the DNA for the entire brand.
The initial collection will offer foundational layering pieces, performance tops and bottoms, pre- and post-workout pants, joggers, hoodies and crewneck sweatshirts. The collection will be sold online as well as in the Fabletics retail stores. It is focused on fit, function, feel and style, according to the company.
Fabletics Men will offer a selection of updated basics.
Prices range from $29.95 for the Front Row Tank and $59.99 for the Postgame Hoodie to $49.99 for the Franchise Short and $54.95 for the Postgame Jogger.
Source: WWD daily news.