The vast majority of people don’t like public speaking. This discomfort often stems from speaking in front of large forums or being up on a stage. In other words, being the centre of attention.

Fear of public speaking can be a vicious cycle. For example, if a person has a fear of public speaking, they experience bad nerves before and during their presentation. This reinforces their fear of public speaking. Naturally, the next time they have to deliver a presentation, the anxiety has increased and so the downward spiral continues.

Feeling nervous is our biological flight or fight response kicking in. As soon as we feel threatened, our body releases a surge of the stress hormones adrenaline and cortisol, which helps us either stay and fight or flee.

A certain level of these stress hormones can be advantageous, even in public speaking because they bring energy and excitement to the presentation. However, too much adrenaline and anxiety can dry up the throat and mouth, increase the heart rate, and make us sweat and look flushed. It can also result in muscle-twitching, the shaking that people often associate with nerves.

While we can’t completely eliminate the release of these stress hormones, nor would we want to, we can use the following five tips to help control fear and speak in public with confidence.

  1. Awareness and acceptance. The very first step is awareness and acceptance of your nerves. It is important to accept that you are going to feel nervous and know that it is an inbuilt system experienced by the vast majority of people.Even the presenters you judge to be extremely confident experience nerves. This acceptance serves as a circuit-breaker to negative talk and allows you to take action with the following tips.
  2. Deep breathing. Breathing might seem obvious, but it is amazing how many people simply stop breathing when they panic, then breathe shallowly and too quickly. Deep, controlled breathing can really help with nerves. It physically sends a message to your brain to calm down and relax.It’s important to start early with your deep-breathing routine. As soon as you experience the first symptoms of anxiety, breathe in for four seconds, hold for four seconds, and finally breathe out for another four seconds.
  3. Get physical. Like breathing, getting physical before a public speaking event can reduce those annoying stress hormones. Even the smallest amount of physical activity can help reduce anxiety.This may be a brisk walk, or even a few quick dance moves backstage. So find a way to get physical, even a little bit of movement such as adopting the so-called Amy Cuddy ‘power pose’ before you have to speak.
  4. Visualise success. Physiologist Edmund Jacobson’s research into professional athletes showed that when they visualised specific activities, the muscles in their bodies subtly moved, as if they were actually performing that movement. The research showed that a person who consistently visualised a certain physical skill develops ‘muscle memory’, which helps boost performance.Visualising success works because the brain cannot distinguish between reality and imagination. After you have visualised something in detail, when you actually encounter the real situation your mind feels like it has done the action before.
  5. Choose clothes for confidence. When it comes to public speaking, I believe it is important to wear clothes that you feel confident in. Choosing clothes that make you feel good will help boost your confidence and this has a flow-on effect to how you perform onstage. Of course, you still need to consider the dress code but if you don’t feel confident in an outfit, don’t wear it.       

         see also: 5 Rules To Match Clothing Well | Matching Made EASY


Entry of fashion show in apparel industry

Once upon a time, designers showed new styles and designs to clients through sketches. After the dress was completed, it was displayed on a wooden dummy. Fashion dolls are said to be the first means of circulating the latest dress styles. Fashion dolls were used to show upcoming styles and designs to the customers. The dolls were illustrated with new styles and dressed up with jewellery as well as hair and dress styles.

Charles Worth, British couturier in Paris, came up with the idea of the living mannequin. When he opened his own store, his wife modelled his creations in the salon. When the idea worked, he employed mannequins who walked about in the salon or down the runway to show his collections to consumers. It was on early 1911, living models were used as a regular part of fashion promotions for retailers as well as manufacturers in the earliest fashion shows. Worth started his own salon in 1858. and on 1911 living models were used.

Apparel manufacturers need a platform to promote products to the target audience. Fashion shows play a vital role in marketing clothes and conveying recent fashion trends. Nothing is constant in fashion. Designs and styles keep changing. Fashion shows help in creating interest among the public to spread awareness about new arrivals in design and style. These shows help to draw public attention. Fashion marketing scrutinises fashion trends, coordinate sales and promote goods. It is necessary to grant exposure to various trends and styles of clothing. Fashion marketing is likely to notify the public about recent changing trends and about what is in fashion.

Fashion designers forecast trends. They attend trade

Through these shows, fashion designers can express their creative skills and talent in designing various types of clothes. The individual talent of designers is exposed and they get an opportunity to promote their creations.

By involving themselves in these shows, retailers can gain various views of different designs and styles of clothes from designer shows. The knowledge gained from these shows helps retailers incorporate ideas into their boutiques. Using latest fashion software tools, designers can put designs on three dimensional images.

Impact of fashion show on society

Everyone likes to track everyday fashion. Fashion gives designers a chance to be independent in ideas. It boosts confidence in the wearer. Fashion is a form of expression for both the creator and the wearer. It helps people of similar aesthetics to bond.


Print and electronic media have helped the spread of fashion by showcasing the fashion statement of celebrities. They also cover fashion shows and their coverage reaches the target buyer. Once the design is followed by customers, it becomes fashion.

Fashion shows not only market products to the target buyer but also target fashion journalists and apparel manufacturers. Most fashion shows aim at buyers from department stores, major markets, fashion journalists and wholesalers. Apparel manufacturers get inspired from the photographs and videos of fashion shows to produce affordable clothes. Most clothes manufactured by apparel industries are inspired by fashion shows. These shows are a way to celebrate variety. Whatever the fashion, it is the choice of customers whether or not to accept a trend. Thus, fashion shows are a tool to show the latest trend.