An August 2020 survey conducted by sexual wellness brand Royal revealed that 88 percent of adult women in the U.S. find men who wear a face mask in public during the COVID-19 pandemic sexier than those who do not. Perhaps more notable – this sentiment holds true, even for women who are currently in a relationship with a non-mask wearer.
Will masks be making their way into the bedroom, too?
Public health and sex experts recommend face coverings as a new guideline for partnered sex, and – according to the 500-person survey – this sentiment may be catching on among women, too. While only six percent of U.S. women have had sex with a face mask on during the COVID-19 pandemic, approximately 25 percent are open to the idea.
“Health and hygiene are supremely important to women as it pertains to their romantic relationships,” added Mehta. “Just one year ago, no one was thinking about having sex with masks on, and now, a shocking one in four women are either neutral about or likely to do it.”
This month, Royal launched the first-ever “Modern Day Sex Kit,” which features vegan condoms, organic lube, cleansing body wipes and a multi-pack of face masks.