Popular culture doesn’t have a univocal meaning, it depends on who’s defining it. It encompasses the most immediate and contemporary aspects of our lives. These aspect are often subject to rapid change.
With these fundamental aspect, pop culture maybe defined as the products and forms of expression and identity that are frequently encountered or widely accepted, commonly liked or approved, and characteristics of a particular society at a given time.
ORIGIN OF POPULAR CULTURE
Popular culture was coined in the mid-19th century and referred to the cultural traditions of the people, it origin is traced to the rise of creation of the mid class generated by industrial revolution. People who were configured into working classes and moved into urban environments far from their traditional farming life and found themselves in crowded cities marked by great cultural diversity. These diverse people would come to see themselves as a ‘collectivity’ as a result of common, or popular, forms of expression. The people lived on by .creating their own culture to share with their co-workers, as a part of separating from their parents and bosses.
URBANISATION IN POPULAR CULTURE
After the end of World War II, innovations in mass media led to significant cultural and social changes in the west. At the same time, capitalism, specifically the need to generate profits, took on the role of marketing: newly invented goods were being marketed to different classes. The meaning of popular culture then began to merge with that of mass culture, consumer culture, image culture, media culture, and culture created by manufacturers for mass consumption.
As recently as 2000, “mass media” meant only print (newspapers and books), broadcast (televisions and radio), and cinema (movies and documentaries). Today, it embraces an enormous variety of social media and forms. Today’s pop culture is versatile in creativity, we have them in sports, music, movies, internet, video games, books and other forms.
In the modern West, pop culture refers to cultural products such as music, art, literature, fashion, dance, film, cyber culture, television, and radio that are consumed by the majority of a society’s population. Popular culture is those types of media that have mass accessibility and appeal. It is what we do, our performances, actions, trends, it is our way of life with the accessibility of change.